PhoenUX

Summary

Working on this project has been such a pleasure and solves a problem that I have had for quite some time. PhoenUX aims to solve the problem of unused reward points and miles by allowing users to convert these into the crypto currency PUX, which could be then exchange to cash or used otherwise.

Our collaboration has sealed partnerships with major companies like Alaska and Delta airlines, Carnival Cruises and American Express.

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What we've done

1. Secondary UX Research

2. UX Strategy

3. MVP Design

4. User Testing

6. Final UI Design for handoff

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Our Approach

We used a design thinking framework for the design process over a period of 16 weeks, which included everything from UX research too handoff. The project presented a number of unique challenges as the solutions for these problems were few are far between (which created even great excitement lol). We were able to run our entire process with just 2 of our members: Ryan, our founder, as the project/product lead; and our junior designer Jessica.