Clover Health
Clover Health is a healthcare technology and insurance company that provides Medicare Advantage plans to older adults in the United States.
Services
Optimization
Core Audit
Industry
Health Care
Company Size
500-100 Employees
Timeline
3 Months
How Clover broke their member ceiling by 33% through an improved search experience.
The challenge
Years of technical debt had turned a once-functional system into a source of daily frustration for users.
Clover was outgrowing its MVP and needed a design lead to take on two things: a redesign of the search experience, and a review of the broader user flows and design system guiding it. I chose to start with the guidelines — their inconsistencies were quietly shaping every experience on the site.
The approach
What started as an audit and design workshops ended in measurable conversion gains and WCAG 2.1 AA compliance.
I kicked off with a full UX audit of the search experience, documenting findings on FigJam to drive a collaborative feedback session. The result: solutions that aligned business goals with user needs — impact that extended well beyond search to the site's broader UX.
The Results
The increased revenue allowed Clover to expand their dev team, giving them the capacity to keep executing the roadmap and applying Empathic's strategies across the product.
33% increase in member conversion through search
WCAG AA Compliance
91% Increase in mobile CTR
84% increase in CSAT
Working with Ryan was easy, and honestly eye-opening. His design knowledge spans the full spectrum — from research and analysis to implementation and QA.
Ana Geiger
Head of Growth
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