An Event Task Manager : A UX Case Study

February 15, 2022

The Problem

The challenge identified was to create a task manager that could allow event task managers, primarily general coordinators, to do all of the following within a mobile app:

The ability to create and assign new tasks
Make requests to another team
Raise an alert if a problem occurs
Keep track of the progress for all tasks assigned

There are no limits to additional features that may fit the needs of the users.

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Let’s Dive In – The Approach

To understand the problem better and coming up with the strong rationale solution, I followed the Design Thinking approach.

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Empathize

Before diving into the user research there are some hypothesis that can be validated through the details provided.

Users are open to managing events through an app.
Targeted users age range is 30 – 55 years old.

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Interviews

In prioritizing qualitative date over quantitative data in the initial phases of this project, I ran online interviews with 2 associates of mine, Sian who’s caterer and Renee who’s an interior decorator. My goal is to create a relevant Empathy Map and create 2 user personas for future reference.

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Main Takeaways:

Most people suffer from anxiety and nervousness when starting and managing events.
Most people want multiple options to solve problems fast.
Most people want to be focused solely on the event and want to minimize distractions.

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User Personas

From the user research, I have developed Personas to guide my design decisions.

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User Story

As a growing caterer, I want to decrease my stress and anxiety when managing events so that I can focus on providing better experiences for my clients and get more fulfillment out of my work.

As an established interior decorator, I want more flexbility with my management tools so that address problems more effectively and focus more on the design details.

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Define

After empathizing and identifying the user’s needs, we aim to define the user journey and user flow.

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User Journey

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Problem Statement

The user persona, story and journey helps hone in on the specific problem we are trying to solve.

Sian is a passionate caterer who needs an easy event management process because she is stressed and develops anxiety with her current process.

Renee is a established interior decorator who needs more flexibility with her event management tools because she wants to spend more time focusing on design details.

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Competitive Analysis Summary

To get context of the market and what solutions exist, I’ve identified 3 main competitors and what they offer to our audience. This will allow us to understand how we can differentiate ourselves and improve upon existing solutions.

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Main Takeaways:

There is a huge demand for event management software.
None of the competitors offer in app calling or messaging.
None of the competitors offer dedicated teams within an event.

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Ideate

Tasks flows were created to identify the pain points in the journey

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Wireframing

Brainstorming — laid out all the key pointers in one place to keep in mind whilst get into wireframing.

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Paper wireframe iterations for the app home screen.

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Paper wireframe iterations for the event dashboard.

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Digital Wireframes

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Mockups

I used a combination of color recommendations from coolors.co and testing them with WCAG Color Contrast Checker to verify its compatibility.

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Prototype

I then proceeded to create lo-fi and hi-fi prototypes to prepare for usability testing.

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Tools

I used Framer X instead of Figma and Adobe XD for prototyping as tools like the “icon generator” makes the process much faster. Here is a link to the framer prototype!